How Siem Reap Tourism Alliance (STA) Explored Kratie’s Ecotourism Potential

The Siem Reap Tourism Alliance (STA) was founded by nine independent Destination Management Companies (DMCs) with a shared goal: to promote Siem Reap through genuine collaboration and mutual support. We are a collective of travel businesses that dare to join forces and lift each other up.

This unique concept caught the eye of Mr. Ken Wood during an event in Siem Reap. 15 years ago, Ken was deeply involved in a community project in Kratie. Returning recently, he noticed that progress had stalled—Community-Based Ecotourism (CBET) projects were still struggling to attract steady streams of travelers.

Ken’s vision? Bring all key stakeholders in Kratie together to form a united front and put this incredible region back on the tourism map. He saw STA as the ideal blueprint: if nine independent travel companies—traditionally viewed as competitors—could collaborate successfully, why couldn’t Kratie do the same?

To put this idea into action, Ken organized an exclusive FAM (Familiarization) trip, inviting STA members on a 2-day exploration of Kratie and its surrounding islands. The goal was to experience these Community-Based projects firsthand and offer valuable private-sector feedback on how to make them more accessible and appealing to international travelers.

Day 1: Heading East & Unwinding by the Mekong

On August 12th, six STA members set off for Kratie:

• Mr. Boret (Journey Cambodia)
• Mr. Mony (Sam Veasna Center)
• Ms. Hong (CWE Travel)
• Ms. Kanika (Southeast Asia Journey)
• Mr. Thom (Travel to Inspire)
• Mr. André (Cambodian Travel Partner)

Arriving around noon, we were warmly greeted by Ms. Sue from CRDTours. As the social enterprise arm of the Cambodian Rural Development Team (CRDT NGO), CRDTours focuses entirely on sustainable ecotourism, supporting rural livelihoods, and preserving biodiversity along the Mekong.

Privada lodge

Kratie by night

After a delicious lunch at the CRDTours restaurant, we met with representatives from WWF and the OIF (Organisation Internationale de la Francophonie), who co-sponsored the trip. Following introductions, we enjoyed a relaxed walk along Kratie’s charming Mekong waterfront before settling into a beautifully restored French colonial boutique hotel. With just three meticulously styled rooms, it was an absolute gem. After evening drinks and photo ops, we wrapped up the day with a wonderful group dinner.

Day 2: Mekong Dolphins, Island Hopping & Tree Planting

We kicked off early the next morning with a big itinerary ahead. On our way to Kampi, we stopped to sample Kralan—the delicious regional specialty of sticky rice baked in bamboo.

At Kampi, we boarded a boat to spot the famous, highly endangered Irrawaddy dolphins. Because of the high water levels, we navigated the Mekong for about 30 minutes to reach their deep-water pool. And yes—we were lucky enough to see them! Several boats were already equipped with silent electric motors, allowing us to glide peacefully without disturbing these incredible creatures.

From there, our journey took us across the river:

1. Koh Prom Charey Chroy: Located on the west bank, we were welcomed by the community’s tourism director, who introduced us to their local initiatives and visitor activities.
2. Koh Pdao: We drove further north to Sambour and boarded a boat to Koh Pdao. Mid-journey, the boat’s engine gave out near the southern tip of the island! We safely maneuvered to the bank and climbed ashore. Our local guide quickly arranged motor-taxis—a plot twist that turned out to be a highlight! Riding through lush palm groves and vibrant green rice fields gave us an unbeatable look at rural island life.

Dinner Kratie Network Event

Tree planting Koh Pdao

After a heartwarming welcome and a feast of a lunch hosted by the Koh Pdao community, we hopped onto a Kuyon (a traditional local tractor) and rode to a local pagoda. Here, we participated in a tree-planting activity—a fantastic hands-on experience for eco-conscious travelers. We also inspected several local homestays before heading back to the mainland.

Back on shore, we visited Wat Sasar Muoy Roy (The 100-Columns Pagoda), a magnificent site steeped in rich history.

To wrap up the day, CRDT hosted an evening networking dinner in Kratie. Here, STA was introduced to Kratie’s private sector—hotel owners, guesthouse managers, kayak operators, restaurateurs, and local guides. We had the privilege of sharing our story, presenting practical strategies on how public sectors, NGOs, and local businesses can collaborate to effectively market Kratie to the world.

Day 3: Pomelos & Peaceful Pathways on Koh Trong

On our final morning, we took the public ferry to Koh Trong Island. The local community tourism leader welcomed us into his home to taste the island’s famous fresh pomelos—which grow in almost every front yard!

We explored the island on bicycles and horse-drawn carts, stopping to admire a legendary 500-year-old tree, observe roosting bat colonies, and enjoy a seaside lunch with sweeping views over the Mekong.

Koh Trong 500 year old tree

Community projects in Kratie

After returning to Kratie, it was time to say goodbye to Ken, Sue, the WWF team, and everyone who made this trip possible. It was an extraordinarily inspiring exchange of ideas between Siem Reap’s private sector and Kratie’s local tourism leaders.

Key Takeaways: How Kratie Can Unlock Its Full Potential

Kratie has immense potential. It is far more than just a quick stop to see dolphins—it is a treasure trove of culture, nature, and authentic rural life. However, several steps are needed to attract mid-range and high-end travelers:

• Accommodation Gaps: While budget travelers and backpackers are well-catered to, there is a distinct lack of mid-range and boutique accommodations.
• Accessibility & Logistics: Booking activities at CBET projects can be complicated for independent travelers and needs central coordination. Furthermore, English-language skills among rural project staff need further development.
• Streamlined Transport: The public ferry to Koh Trong often involves long wait times. Establishing a reliable, charterable private ferry service would vastly improve the visitor experience.
• Inspiration from Koh Trong: Koh Trong is a prime example of progress—it is clean, well-managed, and offers diverse activities. It serves as a great model for neighboring islands.

The Verdict: If Kratie’s private sector, NGOs, and local government work together to attract targeted investments in quality infrastructure, Kratie can easily become one of Cambodia’s premier ecotourism destinations. STA remains committed to supporting this journey!

Why Small DMCs Need to Modernize Their Tech & Social Media Strategy

When starting out as a small Destination Management Company (DMC) or travel boutique, keeping costs low is always a priority. In the early days, most operators rely on familiar tools like Microsoft Word and Excel to build itineraries and calculate prices. They are cheap, easy to use, and get the job done.

However, relying on outdated tools is no longer sustainable. In today’s fast-paced travel industry, small businesses must evolve to keep up with changing technology—or risk being overshadowed by larger competitors.

From Manual Workflows to Smart Software

At Cambodian Travel Partner, we realized early on that we needed to move beyond basic spreadsheets. To streamline our operations, we partnered with R24k to build a comprehensive, custom travel management platform.

This custom software transformed how we operate. It allows us to create stunning visual proposals, manage our entire database, oversee live bookings, generate invoices, and handle our accounting seamlessly. Best of all, it integrates directly with our website, making it effortless to publish new travel products and updates in real time. Today, this software is successfully used by several small DMCs worldwide to stay competitive and efficient.

The Social Media Challenge for Small Operators

Having great operational software is only half the battle. To remain visible to prospective guests, a strong social media presence is non-negotiable. If you aren’t active on social channels, modern travelers might assume your business is no longer operational.

Yet, managing social media is notoriously time-consuming. Crafting engaging content, editing photos, editing videos, and posting across multiple channels—Facebook, Instagram, YouTube, LinkedIn, and X—demands hours of tedious work. Logging into every account individually to upload content manually quickly becomes an overwhelming chore for small teams.

The Game-Changer: Publishonsocialmedia.com

To solve this exact pain point, R24k developed an innovative, affordable solution: Publishonsocialmedia.com.

The concept is simple yet brilliant. Since our DMC website is already packed with rich content—from tour itineraries and hotel recommendations to restaurant highlights and local activities—why create everything from scratch? Publishonsocialmedia.com allows you to leverage your existing website content to create compelling social media posts with just a few clicks.

Key benefits of the platform include:

• Simultaneous Multi-Platform Publishing: Create a post once and distribute it across all your social media channels simultaneously.
• Integrated Content Calendar: Schedule your posts weeks or months in advance. You can plan an entire month’s worth of social media content in just a couple of hours.
• Enhanced SEO and AI Visibility: Consistently active social media profiles generate stronger brand signals, improving your visibility across search engines like Google and modern AI platforms.
• Time & Cost Savings: Avoid hiring expensive digital agencies or spending hours logging into separate apps daily.

Modernize Your Travel Business

Whether you love social media or view it as a necessary routine task, consistency is key to attracting modern travelers. Publishonsocialmedia.com takes the headache out of content creation, making social media management simple, effective, and budget-friendly.

For any small tour operator, DMC, or local business looking to save time while boosting online presence, this tool is an absolute game-changer.If you would like to know more about the Publish on Social Media app, you can contact R24K directly or drop us an email.

Why Cambodia is Now Asia’s Ultimate Stand-Alone Destination

And Why the Prejudices Are Wrong

It is a striking contrast in today’s travel world. While neighboring Vietnam welcomed record numbers of travelers over the past year, leaving the streets of Hanoi and the bays of Ha Long packed to the brim, mystical Cambodia remains remarkably peaceful. Travelers journeying through the Kingdom today find themselves wondering in amazement: Where is everyone?

Tourism in Cambodia is currently facing a significant dip. But what is the reason behind this? Why are travelers choosing neighboring countries en masse, when Cambodia has so much to offer? Let’s take a closer look at the prejudices versus the reality. Because those who look beyond the clichés will discover that right now is the absolute best time to visit the country.

Phnom Penh post

Less tourists in Cambodia

Myths Debunked: Why Are Travelers Lagging Behind?

A few persistent misunderstandings and logistical challenges are unconsciously making travelers hesitate.

Misconception 1: “Are the borders even open, and is it safe?”

Some people still hold onto the idea that traveling to and within this region is currently complicated or unsafe. Let’s look at the facts: although the land borders with Thailand are indeed currently closed, the borders with Vietnam and Laos have always remained open to travelers. Furthermore, Cambodia’s international airports have never closed, and flying into the country is as smooth as ever. Cambodia is politically stable and has been known for decades as one of the most welcoming and safest destinations in Southeast Asia—whether you are traveling as a couple, a family, or an adventurous solo traveler.

Misconception 2: Accessibility and Flights

Yes, it is true that there are currently fewer direct, intercontinental flights flying straight into Cambodia compared to mega-hubs like Bangkok or Ho Chi Minh City. As a result, many travelers wrongly assume the country is “difficult” to reach. However, with a short, easy layover in the region, you can be in the heart of the country in no time. Moreover, Cambodia has invested heavily in the future: alongside the new airport in Siem Reap, Phnom Penh now boasts a brand-new airport. This architectural masterpiece is absolutely one of the most beautifully designed airports in Asia—and frankly, well beyond. This makes traveling to and within Cambodia more comfortable and modern than ever.

New airport Phnom Penh

KTI Techo International airport

Misconception 3: “Cambodia is nice for two days of Angkor Wat, and then you’ve seen it all.”

This is perhaps the biggest culprit. Cambodia is too often viewed as an “extension destination”—a quick three-day trip to see the temples of Angkor during a longer journey through Thailand or Vietnam. This limited image does the country a massive disservice. Cambodia is a fully-fledged, stand-alone destination where you can easily travel for two, three, or four weeks without being bored for a single second.

The Flip Side of Mass Tourism: Escape the Crowds

While cities like Barcelona, Venice, and even certain spots in Thailand groan under the weight of mass tourism, Cambodia offers the exact opposite. If you are looking for an authentic Asian experience without the suffocating crowds, this is the golden hour.

Imagine standing at the world-famous temples of Angkor Wat as the morning sun slowly climbs behind the iconic towers, and you can take a photo without hundreds of selfie sticks blocking your view. You can wander through the monumental gates of Angkor Thom in complete serenity or explore Ta Prohm (the mysterious temple overgrown by giant tree roots, famously featured in the movie Tomb Raider with Angelina Jolie), with nothing but the sound of birdsong in the background. That serene, almost spiritual atmosphere that travelers sought twenty years ago is temporarily fully back.

On top of that, the local people will literally pamper you from head to toe. Cambodians are famous for their genuine, warm smiles. Because tourism is quieter, the hospitality feels even more personal. Wherever you go—from the smallest farming village to a boutique hotel in the city—you will be welcomed with open arms and unfeigned kindness.

Stunning sunsets

2 tourists at a remote temple

Beyond Angkor: A Country Full of Surprises

Anyone who thinks Cambodia stops at Angkor Wat is missing half the adventure. Did you know the country is home to literally hundreds of other temples? Several of them, such as the spectacular Sambor Prei Kuk and the impressive pyramid temple of Koh Ker, are also listed as prestigious UNESCO World Heritage sites. Here, you will often walk among ancient sandstone ruins as the only Western tourist.

But Cambodia is so much more than culture and history. It is a paradise for nature and adventure lovers:

• Eco-tourism and Trekkings: Venture into the pristine Cardamom Mountains, hike through dense jungles, and sleep in small-scale eco-lodges. Visit sustainable elephant projects (such as in Mondulkiri or near Siem Reap) where animal welfare truly comes first.The Ultimate Adventure in a Vintage Jeep: Want to experience the country in a unique way? We are the only organization in Cambodia offering vintage self-drive jeep tours. Take the wheel of an iconic, beautifully restored M151 A2 jeep yourself and drive along red dirt roads, through authentic villages, and across breathtaking landscapes where standard tour buses can never go.
• A Culinary Journey of Discovery: Cambodian (Khmer) cuisine is a hidden culinary treasure. Less spicy than Thai food, but incredibly complex and refined in flavor. We always recommend our travelers join a tuk-tuk evening foodie tour to uncover the best street food secrets.Dine with the Locals: Want to go truly back to basics and absorb the culture? With our “Dine with the Locals” initiative, you can pull up a chair at a Cambodian family’s home. Together, you will cook a traditional meal and get to know real, daily life from the inside out. Your meal also directly supports the local community.
• Waterfalls, Pepper, and the Bamboo Train: Travel to the charming province of Kampot and visit world-famous organic pepper plantations. Or travel to Battambang and take a memorable, bumpy ride on the iconic bamboo train.
• Life Along the Magical Mekong: Near Kratie, you will find one of the most extraordinary species on earth: the rare and endangered Irrawaddy dolphins. It is a magical experience to watch these freshwater dolphins gently surface. Right opposite Kratie lies Koh Trong, an idyllic, car-free island in the middle of the river. The best way to explore this island is by bicycle. You ride along narrow paths past traditional stilt houses, pomelo orchards, and waving children. A bit further downstream lies the historic town of Chhlong. Here, you can spend the night at Le Relais de Chhlong, a beautifully restored French-colonial mansion right on the riverbank, where the atmosphere of yesteryear completely comes back to life.
• Stunning White Sand Beaches: Don’t end your trip in Thailand; enjoy the Cambodian coast instead. Around Kep, Koh Rong, and Koh Rong Sanloem, you will find pristine white sand beaches and crystal-clear, turquoise bays that easily rival the world’s most beautiful islands—but without the overcrowded resorts.

Koh Rong

Jeep tour Sunset

What Are You Waiting For?

Cambodia has everything it takes to offer the perfect, multi-faceted holiday. It has the culture, the untouched nature, the adventure of jeep tours, paradise beaches, and above all, the warmest people in Asia.

The fact that it is quieter right now is a bitter pill for the local economy, but a unique, once-in-a-lifetime opportunity for you as a traveler. This is the moment to go. The doors are wide open, the jeeps are sparkling and ready, and the country is waiting to be discovered by you—in complete peace, purity, and authenticity.

Curious about what your ideal, tailor-made round trip, vintage self-drive jeep tour, or cultural journey through Cambodia could look like? Contact the team at Cambodian Travel Partner. With over 23 years of experience as Cambodia specialists, we would love to show you the real, undiscovered Cambodia.

Team Cambodian Travel Partner

Foodie tour Phnom Penh

The Behind the Scenes: Our Incredible Staff Retreat and Inspection Trip

Introduction: Celebrating Our Hard-Working Team

At Cambodian Travel Partner and Cambodiajeep, our goal is simple: to create unforgettable travel experiences for our guests from all over the world. Year after year, our team works incredibly hard behind the scenes. They manage complex logistics, maintain our fleet of vintage military Jeeps, check travel routes, and make sure every traveler enjoys the best of Cambodia. After a long period of hard work, we decided it was time to give our own staff the amazing experience they deserved.

The timing was perfect. Our founders, André and Lily, had just returned from Phnom Penh, where they were honored to receive a royal award from H.E. Hun Many for their 23 years of dedication to sustainable travel in Cambodia. Everyone was feeling proud and full of energy. We used that excitement to launch our next adventure: a fun and busy four-day staff retreat and inspection trip across the country.

We planned this journey to do a few important things: inspect a few hotels we recommend to our guests, visit the local community projects we support, help our team connect with their own history, and, most importantly, relax and have fun together as a family.

Day 1: From Siem Reap to the Busy Streets of Phnom Penh

The adventure started early in the morning in Siem Reap. Everyone was laughing and talking as we packed up, ready to travel from the ancient temples down to the southern coast.

Our first stop was Kampong Kdei to see the ancient bridge called Spean Praptos. Built a long time ago during the Angkor period, this historic stone bridge shows the amazing skills of ancient Khmer builders. Walking across it together was a great way to start our trip.

Later in the morning, we drove toward Kampong Thom and stopped for a nice team breakfast. Afterward, we visited the Sambor Village Resort and the Glorious Hotel to check their rooms and services. We want to thank the management of both hotels for being so welcoming. Keeping up our high standards is a big part of what we do.

Not far from the city, we visited nearby stone-carving shops and then went to the Santuk Silk Farm. This great project is run by Ms. Navin. She showed us the whole process of making silk—from caring for the silkworms to weaving the final cloth. This farm gives good jobs to local women, which fits perfectly with our focus on ethical travel.

By early afternoon, we arrived in Phnom Penh. We immediately went to inspect three more properties: the Sun & Urban Hotel, the Palace Gate Hotel, and the Anik Palace Hotel. We were very happy with their great hospitality.

Tuol Sleng Museum

Royal Palace

Next came a very important part of the day. Most of our team members are young Cambodians who had never visited the Tuol Sleng Genocide Museum (S-21) before. Spending time inside those walls was a sad but very meaningful experience for everyone. It helped our team learn more about their country’s past.

To lift our spirits, we visited a great green project called Remade Cambodia. They collect old, discarded clothes from rivers and trash bins and turn them into beautiful new fashion items. It was amazing to see how they help the environment.

After checking into the Caravan Hotel and taking a quick swim in the pool to cool down, we went out to explore the city’s food scene. We met Ms. Kanha, a talented Masterchef, who took us on a wonderful local food tour across Phnom Penh.

Foodie tour Phnom Penh

Wat Phnom

We started at a beautiful skybar with a great view of the city lights. Then, we went to a lively local bar with draft beer and live music. Since it was Saturday night, we finished our evening at the busy Chaktomuk Walking Street by the riverside. Every weekend, this street is closed to cars and fills up with hundreds of food stalls, clothes, jewelry, and street performers. It was very late before we finally went to sleep.

Day 2: Blessings, Caves, and the Beautiful Coast of Kep

After a good night’s sleep and a delicious breakfast at the Caravan Hotel, we started our second day.

Our first stop of the morning was the Choeung Ek Genocidal Center, also known as the Killing Fields. Just like Tuol Sleng, many of our younger staff members had never been here. They walked through the site using the Khmer-language audio tour.

Many young people in Cambodia today do not know all the details about what happened during the Khmer Rouge time. We believe it is our responsibility to help our team understand their history. Sharing this experience brought us all closer together.

Heading further south, we stopped to see some beautiful history. Many travelers only think of Siem Reap when they think of old temples, but the south has them too. We visited Tonle Bati and explored the Ta Prohm Temple, an ancient building surrounded by tall palm trees.

Next, we went to the peaceful Neang Kmao Pagoda. We stopped to look at the temple and to make a donation to the monks who live there. The monks gave us a blessing, which made the whole team feel happy and peaceful.

Before reaching the coast, we took a short detour to the limestone caves of Kampong Trach. These caves are unique because the center of the mountain has an open-air circle where trees and plants grow wild inside. It was a beautiful sight.

When we arrived in Kep, we started our hotel inspections again. We visited Knai Bang Chatt, a beautiful boutique hotel with unique buildings from the 1960s designed by the famous architect Vann Molyvann. They kindly gave us drinks at The Wave, which has a spectacular view over the sea.

Secret Lake House

Tonle Bati – Ta Prohm

We also inspected the lovely Tara Lodge and the hillside Veranda Natural Resort, which showed us again that Kep has excellent places for tourists to stay.

Finally, we drove to the Secret Lake to check into our home for the next two nights: the brand-new Secret Lake House. This beautiful place is managed by Lily’s brother, which made it extra special for us.

The team immediately jumped into the infinity pool to relax. Even though the hills block the direct sunset, the sky turned beautiful colors of purple, orange, and pink.

That evening, the chef and his team cooked us a wonderful dinner of local food. Afterward, we played fun team games late into the night. It was a perfect day.

Day 3: Pepper, Mangroves, and a Speedboat Ride

On our third day, we slept in a little later and met at 7:30 AM for a great buffet breakfast by the lake.

Even though our team is Cambodian and knows that Kampot pepper is the best in the world, many did not know how it grows. Most did not know that green, black, red, and white pepper all come from the exact same plant, depending on when and how they are picked and dried!

To learn more, we went to The Pepperhill. André and Lily used to co-own this plantation with a friend from Germany. It is a great project that also includes a small primary school for local children. Our team loved learning about the pepper and seeing the school.

Next, we stopped at the TANG Education Center (formerly the Trapeang Education Center). For over 12 years, the Lily Foundation—funded by our companies and our generous travel guests—has supported this school. We walked around to see the progress of their brand-new school building. It was wonderful to see it being built brick by brick.

After a quick inspection at the Kampot Sweet Boutique Hotel, we focused on nature. For years, we have supported the Trapeang Community, where local people have planted hundreds of thousands of new mangrove trees to save the environment.

We got onto small boats with lots of baby mangrove trees. Together, our team walked into the mud and planted the small trees into the riverbed. Since we bring our own travel guests here, it was great for our office staff to experience this important work firsthand.

All that work made us hungry. We went to a wooden hut right over the ocean and ate a huge lunch of fresh crab, prawns, and seafood cooked with fresh Kampot pepper. The food was amazing, and everyone loved it.

The Pepper Hill

Mangrove planting

To walk off our big lunch, we took a nice walk through Kep National Park. The trail offers beautiful views of the green hills and the blue sea below.

After our walk, Lily took the team to visit the local Vipassana Meditation Center for some quiet time before we headed into Kampot town.

As the afternoon ended, we did a quick inspection of the River Tree Villa. Then, they surprised us with a fantastic treat. We boarded their private speedboat and went for a cruise through the mangrove channels out to the main Kampot River.

With cold drinks and tasty snacks on board, the team relaxed completely as we glided toward town. We even stopped to take a fun team photo in front of Kampot’s famous Seahorse Monument.

Then we return back to the Secret Lake House for a big backyard barbecue. the Chef grilled lots of meat and seafood, listened to music, and played games together. It was a wonderful night full of laughter.

Kep West – The Wave

Tang Education Center

Want to explore Cambodia with the local experts?

The next day, we spent the long drive from Kampot back to Siem Reap talking about our trip. In just four days, we traveled across Cambodia, inspected many great hotels, visited our school projects, planted mangrove trees, learned about our history, and laughed a lot.

This staff retreat was a huge success. It showed that we are more than just coworkers—we are a family. We are back in the office with lots of energy, ready to design the next amazing adventures for our guests!

Staff retreat 2026

Dinner at Secret Lake House

Whether you want to see ancient temples in a vintage Jeep, cruise through the mangroves, or support local schools, contact Cambodian Travel Partner and Cambodiajeep today. Let’s plan your trip together!

Celebrating 30 Years of Cambodian Tourism:

A Night of Royal Honors, Connections, and Community

The story of Cambodia’s tourism sector is one of resilience, passion, and an unwavering commitment to showcasing the Kingdom of Wonder to the world. On June 10, 2026, this incredible journey reached a monumental milestone. The Cambodia Tourism Association (CATA)—originally established in 1996 as the Cambodia Association of Travel Agents—celebrated its 30th Anniversary.

The grand event, hosted at the spectacular Shangri-La Phnom Penh, was far more than a corporate milestone. it was a vibrant celebration of three decades of private-sector dedication. For André Ruys and Lily Lim, the visionary founders behind Cambodian Travel Partner and Cambodiajeep, the evening held a deeply personal and historic significance. Having been dedicated members of CATA since 2004, their twenty-two years of continuous contribution to sustainable, community-based tourism culminated in an unforgettable moment of national recognition.

A Day of Synergy: Networking the Future of Travel

The celebration was thoughtfully split into two distinct parts, perfectly balancing the strategic future of travel with the evening’s prestigious celebrations.

During the day, the atmosphere buzzed with energy during a high-level B2B networking meeting. Hundreds of travel agencies, destination management companies (DMCs), hospitality stakeholders, and hoteliers gathered to discuss the changing landscape of international travel. With CATA’s current membership standing proud at 345 businesses, the daytime event served as a powerhouse of collaboration.

30 years anniversary CATA Network event

30 years anniversary CATA Network event

30 Years anniversary CATA Cambodiajeep

Industry leaders discussed advanced digital adoption, the rise of experiential travel, and the growth of eco-conscious tourism—areas where Cambodia is rapidly becoming a regional leader. It was a space where old partnerships were strengthened and new cross-border connections were forged, setting a dynamic trajectory for the next decade of Cambodian tourism.

The Gala Dinner: A Gathering of Tourism Pioneers

As the sun set over the Mekong River, the energy shifted from corporate strategy to elegant celebration. The evening gala dinner was a dazzling, star-studded affair that brought together the past, present, and future of the industry.

The room was filled with a sense of shared history, emphasized by the attendance of current and former leaders who have shaped the nation’s tourism policies. Among the distinguished guests was the current Minister of Tourism, Mr. Huot Hak, alongside highly respected former ministers, including Mr. Lay Prohas, who guided the industry during pivotal years of growth in the early-2000s. Under the leadership of CATA’s dynamic President, Oknha Chhay Sivlin, the gala beautifully honored the early pioneers of 1996, who used their own resources to build a tourism framework out of nothing, while spotlighting the modern innovators driving the industry forward today.

30 years anniversary CATA

30 years anniversary CATA

Royal Honors: André and Lily Knighted by the Deputy Prime Minister

The true highlight of this landmark evening came during the official award ceremony, when the Royal Government of Cambodia bestowed official state decorations upon a select group of exceptional travel agencies and tourism stakeholders for their outstanding services to the Kingdom.

In a deeply moving and prestigious moment, Deputy Prime Minister Hun Many personally took the stage to present the medals. Among the select group of honorees called forward were André Ruys and Lily Lim.

H.E. Hun Many and Lily Lim

André and Lily Cambodian Travel Partner

In the rich tradition of the Cambodian honors system, these decorations carry profound cultural meaning. André was awarded a medal adorned with a solid green ribbon, symbolizing his appointment to the rank of Knight (Chevalier). In Cambodia, the color green represents growth, prosperity, and the sustainable development of the nation’s landscape—a perfect reflection of André’s passion for vintage jeep expeditions and off-the-beaten-path adventure travel.

Lily was invested with a red and green ribbon, representing a distinct, elevated rank within the order, honoring her exceptional leadership, operational excellence, and deep-rooted commitment to community-based initiatives and the Lily Foundation.

For a sector built on human connection, having these trailblazers officially knighted by the Deputy Prime Minister was a well-deserved, emotional crowning achievement for their 22 years of membership and hard work.

Reflecting on a 30-Year Legacy and Looking Ahead

CATA’s 30th-anniversary gala was not just a look back at how far the industry has come since the fragile days of 1996; it was a celebration of identity, unity, and shared success. From a small group of brave operators to a powerhouse association representing hundreds of travel experts, CATA has successfully given the private sector a unified, respected voice.

For companies like Cambodian Travel Partner, the event reinforced why they choose to do business the way they do. By focusing on high-quality service, local empowerment, and unique cultural experiences, they aren’t just selling holiday packages—they are actively building the reputation of the country they love.

As the evening concluded with music, laughter, and high-spirited toasts, one thing became abundantly clear: Cambodia’s tourism industry is in exceptionally capable hands. With passionate leaders, dedicated members, and a government that proudly honors its private-sector champions, the next 30 years of Cambodian travel promise to be even more bright, sustainable, and captivating.

Congratulations to CATA on 30 years of excellence, and to Lily and André on their well-deserved royal honors! Here is to many more miles of adventure through the Kingdom of Wonder.

If you loved this story and want to discover more travel inspiration from Cambodian Travel Partner, click here!

Siem Reap Tourism Alliance & Kratie: Joining Forces for Sustainable Growth

On Friday, May 8th, the Organisation internationale de la Francophonie (OIF) hosted a dynamic workshop. This event brought together tourism stakeholders from Kratie and the Siem Reap Tourism Alliance (STA). The session took place at the stunning new Destination Eco-Talents (DET) center at Artisans Angkor. Mr. Ken Wood, a WWF Tourism Consultant, led the inspiring workshop.

Mr Visal gives a presentation about STA

Kratie stake holders

Six co-founders of the STA attended to share their hard-earned expertise. Our core message was clear: community projects must run as businesses. This approach marks a refreshing departure from the traditional NGO model. Over the last 20 years, many projects in Cambodia relied solely on aid. As private sector leaders, we champion this new vision. We want to empower communities to attract more travelers to these hidden gems.

The Mekong Region, including Kratie, holds immense untapped potential. Local stakeholders can reap incredible rewards with a strategic roadmap. Our members are now ready to mentor others. This is thanks to our work within the STA and the transformative GIZ ICONE workshops led by Nicolas Hatz.

Workshop at Destinations Eco Talents

Workshop by OIF at DET

The morning was incredibly educational. We are certain that Kratie’s stakeholders gained fresh insights to put their region on the map. Looking ahead, Mr. Ken Wood plans to secure funding for a FAM trip. This will further bridge the gap between communities and the private sector. Additionally, Mr. Visal invited the Kratie team to speak at the upcoming TA Club event in Siem Reap.

Workshop hosted by OIF

Workshop led by Mr.Ken Wood

This productive day proved that we are stronger together. By joining forces, the private sector and local communities are building a brighter future for Cambodian tourism!

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Cambodian Red Cross:  Enhancing Our Team’s Skills with First Aid Training.

Travel is an incredible journey full of discovery, but even the best-planned trips can face minor mishaps. Whether you trip over a stray stone, cut your finger during breakfast, or scrape an elbow against an ancient wall, quick and effective assistance is essential. At Cambodian Travel Partner and Cambodiajeep.com, we believe that providing high-quality service means being prepared for any situation, no matter how small.

A Professional Partnership with the Red Cross

To ensure the safety of our guests, our drivers and guides undergo a comprehensive first aid course every few years. This training is organized by the Cambodian Red Cross, an organization known for its incredible expertise and dedication. This year, we were honored to host their professional representatives at our office to provide hands-on training for our entire team.

We decided to spread the course over two days to ensure that everyone received the attention they deserved. On the first day, our drivers and a part of the office staff participated in the sessions. The second day was dedicated to our guides and the remaining office personnel, ensuring that our operations remained smooth while everyone learned.

Red cross first aid training

Red cross first aid training

Refreshing Knowledge and Building Confidence

For some team members, this was their very first encounter with medical training, while others were returning for a refresher. Even for the most experienced staff, these sessions are vital because it is easy to forget specific details over time. The atmosphere was filled with focus and motivation as everyone listened intently to the professional instructors.

The Red Cross trainers brought a wealth of experience that made the two days both successful and engaging. We moved beyond theory and delved into practical skills that could save lives or prevent further injury. The team practiced everything from dressing minor wounds to the technical process of splinting a broken arm or creating a proper sling.

CPR training

Red cross first aid training

Life-Saving Techniques and Debunking Myths

One of the most important segments of the training involved Cardiopulmonary Resuscitation, commonly known as CPR. The instructors brought a specialized practice mannequin so that every staff member could feel the required pressure and rhythm. It was a powerful experience that gave our team the confidence to act decisively during a real cardiac emergency.

Red cross first aid training

Red cross first aid training

We also spent significant time learning how to properly assist someone who has nearly drowned. There are many old myths in the region, such as holding a person upside down by their feet to drain water. The Red Cross team corrected these misconceptions, teaching us the scientifically proven methods to clear airways and perform resuscitation safely.

Investing in Quality and Your Peace of Mind

While the training was serious, the breaks were filled with snacks, drinks, and plenty of shared laughter. This balance of fun and hard work is what makes our team so strong and cohesive. We truly believe that the quality of our tours is directly linked to the quality and preparedness of our staff.

Congratulations First Aid training

First aid certificate

By investing in first aid training, we are investing in you, our valued traveler. Whether you are exploring the temples or cruising in one of our vintage jeeps, you can rest easy knowing you are in capable hands. Accidents may be unexpected, but at Cambodian Travel Partner and Cambodiajeep.com, we are always ready to help.

We congratulate everyone who successfully completed the Red Cross first aid training.

To discover more about our services at Cambodian Travel Partner, click here

Running a DMC in Cambodia means juggling a lot at once, custom itineraries, supplier updates, and last-minute changes from international partners like Evaneos and TravelLocal. We need to respond fast and keep every detail organised.

In the past, we relied on Word and Excel to manage everything. It worked for a while, but as our bookings grew, so did the complexity. Updating prices, tracking payments, and keeping everyone on the same page started taking more time than it should.

A few years ago, we switched to software designed for inbound operators. Now we can:

• Create detailed quotations in minutes, even for multi-country trips
• Keep all bookings and supplier details in one secure place
• Track payments and approvals without juggling spreadsheets
• Send professional, branded PDFs to clients instantly

Some days we process dozens of bookings, and having the right tools makes all the difference. It has allowed us to work more efficiently and focus on what really matters, creating great experiences for our travellers.

If you are curious, find out more about the DMC travel software.

Border Crisis and Community Response:

A Report from the Cambodian Refugee Camps

A few weeks ago, a peace accord was signed between Thailand and Cambodia in Kuala Lumpur, witnessed by Donald Trump and the Malaysian Prime Minister. The agreement held for a few weeks until Thailand resumed shelling a few days ago.

Cambodia Thailand peace agreement in Malaysia

Meteuk bridge -Photo by Agence Kampuchea Press

Unfortunately, the escalation did not stop there. F16 jets have since dropped bombs on bridges in Pursat Province near the border. As a precaution, hundreds of thousands of people are now fleeing their homes and have been relocated to refugee camps outside the 50-kilometer safety zone.

Political Instability and Speculation:

The reason why Thailand has breached the peace accord remains a matter of speculation.

Historically, the Thai government has shown little regard for the international community. This was evident during the decisions made by Indonesia, UNESCO, and the International Court of Justice (ICJ) in The Hague concerning the Preah Vihear temple (2009–2013).

Furthermore, the military has staged several coups in Thailand since 2001, leading to a rapid turnover of prime ministers. In the last three months alone, there have been two new presidents, with the most recent one resigning just a few days ago.

Could the ongoing instability be a result of the King of Thailand harboring strange ideas? Or perhaps is it related to the decline in tourism and the resulting slower growth of government revenues? Are there other underlying reasons? We can only guess.

What we do know is that their current actions are detrimental to the mutual relationship and are inciting conflict between the populations.

Distributing Aid and Witnessing the Reality

For us at Cambodian Travel Partner and Cambodiajeep, doing nothing was not an option.

On December 13th, we mobilized all our staff and visited two pagodas and one government-run refugee camp in Sisophon, all housing thousands of displaced individuals.

Thanks to the donations from the Lily Foundation, private contributions from André and Lily, and funds raised by our staff, we were able to purchase 500 kg of rice, along with other essential groceries like vegetables and laundry powder.

Lily connected with a monk who guided us to the pagodas in Bantey Meanchey Province.

At 8:30 AM, we departed from Siem Reap with three cars fully loaded with supplies and clothing. Our first stop was to pick up the monk who would show us the way.

Wat Kchass pagoda

Monks blessing Wat Kchass

Wat Kchass pagoda:

The first pagoda we visited was Wat Kchass, a beautiful compound where they are currently constructing an immense Buddha statue. The refugees made tents and shelter everywhere, both within the pagoda grounds and immediately surrounding the compound.

We were warmly welcomed by the monks. After we had donated a portion of our supplies, the items were first blessed. The monks, with the help of local villagers, would then distribute the goods among the refugees later.Together with the monks we walked through the camp, and despite all the misery, the people remain cheerful and smile when you greet them. The Cambodian people truly are wonderful.

Children helping to carrying the grocery

Donation to Wat Kchass pagoda

It was heartbreaking to witness this firsthand. Thousands of people—young children, pregnant women, men, and the elderly (some of whom may have even been in refugee camps during the Pol Pot regime)—have fled their familiar surroundings to escape the Thai aggression. Cambodia has enjoyed peace for over 30 years, and now its people must flee for safety.

We drove with a small group of monks to the second pagoda, located a few kilometers north of Sisophon. This area is not far from where the UNTAC soldiers were based in 1992 to keep the peace in Cambodia. Who could have ever imagined that, 33 years later, almost at the same location would become a refugee camp?

This pagoda was also sheltering thousands of people who had fled the border region. Here, too, we were welcomed with open arms.

Selfmade shelter at the refugee camp

Medical aid

Finally, we visited a refugee camp established by the local government, situated not far from Highway 6. At this location, we also donated groceries, rice, and clothing.

A Plea for Peace

We want to thank all our staff for their contributions and for managing the distribution of goods. We must also recognize the monks, whose work for the community is truly invaluable. We met countless people who had traveled from all over Cambodia to bring supplies and help the refugees. It wasn’t large international organizations responding, but the local population—demonstrating how community support truly works.

Monk speech at refugee camp

Grocery for the refugees

We sincerely hope that the Thai government will stop this madness as soon as possible. War only creates losers, and it is the ordinary people who bear the brunt of the suffering.

We extend our sincere gratitude to:

All staff members of Cambodiajeep and Cambodian Travel Partner; Venerable Soty, Venerable Has Tola, Venerable Chan Sochun; Dr. Aicheg Lim (for providing Medical Aid); and all volunteers at the pagodas who assisted with the distribution of the goods.

If you would like to know more or wish to make a contribution, please contact us via the following link:

Official Signing Ceremony Formalizes Siem Reap Tourism Alliance

The co-founders of the Siem Reap Tourism Alliance (STA) officially unveiled their logo and name to the world at the recent ITB Asia in Singapore. The announcement was made during an intimate reception held at a distinguished venue.

Over the past two months, the co-founders, spearheaded by Nikolas Hatz, have engaged in intensive efforts to further develop their strategic concepts and vision.

Siem Reap Tourism Alliance

GIZ Icone ITB Asia 2025

The Alliance reached its foundational milestone on December 4th. At PT Restaurant, the co-founders formally signed the foundational agreement they had meticulously prepared, witnessed by an audience of approximately 60 prominent representatives from the Siem Reap tourism sector.

From Concept to Contract Signing

The idea for the Siem Reap Tourism Alliance did not originate from a single individual. It emerged naturally over the past year, following several years of support from the GIZ ICONE Program, particularly through the Tourism Support Package workshops and joint training activities.

In these sessions, we consistently heard the same core message from tourism experts and from tourists themselves: Siem Reap has incredible tourism potential beyond the Angkor temples.

Koh Rong

However, our international visibility is often fragmented and still low compared to our neighboring countries. Furthermore, independent tourism providers lack a unified platform to jointly promote the richness of the destination under one single umbrella.

As a group of local tour operators and tourism entrepreneurs, we realized that we shared a common ambition: to promote Siem Reap internationally with one unified voice, in a modern, collaborative, and professional way.

What STA Is – and What It Stands For

Under the leadership of Mr. Nikolas Hatz, a tourism development expert from GIZ ICONE who has worked with us for several years, the idea of creating the Siem Reap Tourism Alliance was born.

The Siem Reap Tourism Alliance is:

• A private-sector-led, non-profit initiative.
• Uniting tourism providers of different sizes and backgrounds.
• Focused on increasing Siem Reap’s international visibility.
• Driven through collaboration, joint marketing, and strong partnerships.

Nikolas Hatz Project Manager STA

GIZ ICONE member

Together, we want to show the world that Siem Reap is so much more than just temples. It encompasses culture, history, nature, adventure, gastronomy, community, creativity, and, above all, the warmth of our people.

What STA Is Not

It is equally important to clarify from the start what STA is NOT:

• STA is not a competitor to any existing association, club, or federation.
• STA is not replacing or duplicating any official government efforts from the Ministry of Tourism, the Cambodia Tourism Board, or provincial authorities.
• STA is not political or opinion-forming.

Instead, STA complements the existing destination marketing and promotion efforts by adding a stronger focus on Siem Reap as a diverse and unique destination.

Why STA Matters Now

The tourism recovery has made clear that:

• Visitors expect a diversity of experiences.
• International promotion requires coordinated storytelling.
• The private sector needs a shared platform to connect with global partners.

The STA responds to these needs directly. It voices our shared commitment for a stronger, more resilient, and more visible Siem Reap.

Our work focuses on three core domains:

1. International Promotion

• Representation at regional and international fairs (e.g., ITB Asia, ITB Berlin, WTM London).
• Connecting local providers with global markets for international partnerships.
• Digital storytelling and social media presence through modern, targeted campaigns.
• Organizing Familiarization (Fam) trips and press trips.

ITB Singapore

ITB Singapore

2. Destination Diversity & PEOPLE+ Framework

• We aim to highlight authentic experiences beyond the temples.
• We want to celebrate our true heroes in tourism—our Cambodian people.
• To achieve this, we plan to promote culture, history, nature, gastronomy, community, creativity, and local Cambodian products abroad.

3. Networking Activities

• Providing opportunities for networking and knowledge exchange to foster collaboration.
• Establishing connections with international partners and networks.

In 2026, we plan to:

• Further establish our brand identity and digital presence.
• Launch the official STA website.
• Run our first international marketing campaign.
• Organize our first Familiarization trip.
• Expand partnerships.

Join Siem Reap Tourism Alliance

As you can see, we have a lot planned and are actively seeking partners who share our perspective and wish to join our initiative to support our purpose.

Signing ceremony STA

Co-founders STA signing contrac

The STA is built by the private sector and for the private sector—and it is equally a platform for collaboration with other partners. This demonstrates that the STA is designed to be inclusive and collaborative, spanning the private sector, communities, civil society, and international partners like GIZ ICONE, which has contributed so much to the tourism sector here in Siem Reap and Cambodia over the last years.

A big thank you to Dr. Stefan, Program Director of GIZ ICONE, Ms. Marie, Senior Technical Advisor, and Mr. Nikolas, Tourism Development Expert.

Together, we can bring Siem Reap to the global stage with a unified, modern, and compelling voice.

Together, we are the Siem Reap Tourism Alliance!

Siem Reap Tourism Alliance

Co-founders STA

Co-Founders:

The Co-founders will be further developing the plan over the coming months. If you already have any ideas or suggestions, please feel free to share them with us.

You can follow our updates on LinkedIn, or you can join our Telegram group where we will also keep you informed of the latest developments.